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The Irvine Micropreneur Program, a webinar series sponsored by the Irvine (CA) Chamber of Commerce, will present author and search engine expert Vanessa Fox on May 3rd, 2012 in partnership with Business on Main, an online destination for small-business leaders, sponsored by Sprint in collaboration with MSN.
The presentation is titled “Read Your Customers’ Minds With Keyword Research.” According to presenter Vanessa Fox, “Each week, over a billion people search the Web using Google and Bing. Those are your customers, typing in exactly what they’re looking for. The search engines make this data freely available, so every business can easily learn exactly what customers are interested in.”
Fox adds, “If you’re a real estate agent, you can find out what neighborhoods people are searching for most. If you want to build the next generation of accounting software, you can learn in advance what accounting problems people are having and what features they’d like to see in their current software package. Once you learn what searchers look for most, you can make sure your product matches their needs and your website content answers their questions.”
In this webinar, you'll learn:
The free live webinar airs May 3rd, 2012 from noon until 1:00pm PST. Attendees must have an Internet connection and a separate phone connection. Login instructions for the webinar are available on the Irvine Micropreneur Program website at http://www.irvinemicropreneur.com.
Following her presentation, Fox will answer attendees’ specific questions on how to mine keyword research for powerful customer interest/needs data.
Vanessa Fox is the author of the critically acclaimed Marketing in the Age of Google: Your Online Strategy IS Your Business (Wiley, May 2010), which has been called the “search marketing bible” by technology leaders. She also regularly covers search engine marketing for Business on Main.
For additional information, contact the Irvine Chamber at 949-660-9112 or visit the website of the Irvine Micropreneur Program at http://www.irvinemicropreneur.com.
For additional information on Business on Main, visit the website at http://businessonmain.msn.com.