Irvine Chamber Announces Fall Business Outreach Rally

Thursday, October 16th, 2014

IRVINE, Calif.—Oct. 16, 2014—The Irvine Chamber of Commerce today announced the Business Outreach Rally Fall 2014, a city-wide outreach and survey of local businesses facilitated by the Chamber’s Economic Vitality Council’s (EVC) Business Attraction & Retention (BAR) Committee, will take place on Wednesday, Oct. 29. In line with the EVC’s mission to retain and help grow Irvine businesses, on rally day Chamber members will lead  “street teams” to proactively engage with local companies, gather insights into the key issues affecting their business and respond with Chamber resources for support and collaboration. Chamber members are tapped to participate in the street teams because of their deep understanding of local connections and resources available to extend to the community.

“The Business Outreach Rally is designed to effectively reach local company leaders—in one of California’s most dynamic business regions—to understand their challenges and provide solutions to help propel their future growth,”said Tallia Hart, president and CEO of the Irvine Chamber. “Following on the heels of our successful spring rally, we look forward to another impactful event, where we connect with hundreds of business owners about key issues and share available support resources to create a stronger Irvine economic climate.”

On Oct. 29, rally street teams will meet back at the Irvine Chamber to discuss what they learned and submit survey information. Members of the Task Force and EVC will study the insights gathered and use the data to respond to pertinent needs by leveraging Chamber influence and resources, including marketing tools, networking and referrals and legislative action.

The Business Outreach Rally is spearheaded by the Chamber’s Economic Vitality Council’s Business Attraction & Retention (BAR) Committee. Chamber member Brian Andersen is leading the Business outreach Rally as Task Force Leader along with an enthusiastic group of Chamber business member volunteers who have invested months in planning and preparation.

“The Business Outreach Rally exemplifies one of several progressive initiatives the Chamber has launched to create a leading Irvine business community,” said Massis Chahbazian, co-chair of the BAR Committee. “On rally day we have the opportunity to visit with some of the region’s most groundbreaking and upcoming companies to better understand their challenges and share with them solutions for future growth and retention.”

The Business Outreach Rally kicks off at 8 a.m. on Oct. 29 at the Irvine Chamber. Morning, afternoon and all-day shifts are available. All Chamber volunteers will be provided with training and materials needed to be successful. Meals including with breakfast and lunch on rally day are also offered. For more information or to register or become a Chamber member visit: http://business.irvinechamber.com/events/details/business-outreach-blitz-6372 or contact Anthony Crouch at acrouch@irvinechamber.com.

About the Irvine Chamber of Commerce

The Irvine Chamber of Commerce is one of the most influential Chambers in Orange County, representing more than 800 businesses in the area. The Irvine Chamber’s mission is to promote an economic climate that strengthens the competitiveness of local businesses while offering members a wide range of benefits, services, programs and information. The organization serves as a catalyst for local economic growth by: promoting the city as a dynamic business and tourism destination; providing valuable training and networking opportunities; and advocating for the interests of the business community with federal, state and local officials. The Irvine Chamber remains the largest business organization in Orange County and one of the most innovative in the nation, and has received a Four Star Accreditation with the United States Chamber of Commerce. For more information, visit www.irvinechamber.com. For more information about the Economic Vitality Council visit http://www.irvineecondev.com.

OC Register Names New Publisher

Tuesday, October 14th, 2014

Mirman New Register Publisher Richard Mirman
Photo Credit: Paul Bersebach, OC Register

Richard Mirman, a former executive at Harrah’s Entertainment known in Las Vegas for his talents in casino marketing, has been named interim publisher and chief executive of the Orange County Register.

Mirman took over Monday from Aaron Kushner, who remains the principal owner and chief executive of the Register’s parent company, Freedom Communications.

“My goal is to get the business on a trajectory of growth,” said Mirman, 48, in an interview.

Newsroom, advertising, marketing and circulation executives of the Register and the Freedom-owned Press-Enterprise in Riverside will report to Mirman, a Freedom investor who served in several executive marketing roles at Harrah’s from 1998 to 2007. Kushner will oversee the opinions department for both newspapers.

Read entire article at OCRegister.com.

ATEP Takes Center Stage

Friday, September 26th, 2014

At a recent Irvine Chamber Economic Vitality Council “Power Meeting”, the combined strengths of the business community and education community came together to begin the design of the next stage learning and business model.

The South Orange County Community College District’s Advanced Technology Education Park (Irvine Valley College) in partnership with the Irvine Chamber of Commerce is working to create a unique, integrated urban community that supports the “learn and earn” model.

The ATEP property is located on the former Tustin Marine Air Station, now the Tustin Legacy.  The Department of Navy and City of Tustin conveyed 62 acres of parcel to the SOCCCD to create a Hub for Global Innovation. The property is surrounded by housing, educational institutions, retail, dining and soon to be outdoor parks.

ATEP’s goal is to create a Regional Hub for Global Innovation that is fully integrated in the local culture, community, business, educational institutions, residential neighborhood, transportation corridors, retail, and hospitality establishments.  ATEP is and will continue to be a sustainable community that is nimble, flexible, fully integrated and designed for the next generation of innovators and students.

With 17 institutions of higher learning and Advanced Manufacturing and Bio-Medical Sciences thriving both internationally and in Orange County, ATEP is poised to be an essential component for education and employment.  The core principle underlying ATEP is a belief that businesses will be successful and profitable because employees will love coming to work and school to attain practical and real world experience in an engaging and vital community.

Dr. Glenn Roquemore, President of Irvine Valley College and Chair of the Chamber’s Economic & Workforce Development Committee, Co-Chair Cynthia Lenahan with Edwards Lifesciences, David Anduri, Chair of the Chamber’s Economic Vitality Council and the Chamber’s ED team agree that businesses can enhance their competitive positioning by strengthening their workforce pipeline and ability to attract and retain well-prepared employees. Identifying education and corporate synergies encourages a long term, integrated and effective approach to workforce development.

“Our mission is to leverage the expertise of the private sector and the education community to a common purpose: better preparing our current and future employees so that businesses are poised to compete more effectively in the 21st century global economy”, said Linda DiMario, Senior Director, Irvine Chamber Economic Development & Tourism.

For more information about this project or to post comments, suggestions or ideas, please visit www.irvineecondev.com/survey.

WNDE Named to INSIDE Public Accounting’s IPA 200 List

Wednesday, September 17th, 2014

Reflects Growth in Size, Scope of Services Offered

September 16, 2014, IRVINE, Calif. – National magazine INSIDE Public Accounting (IPA) has named White Nelson Diehl Evans LLP (WNDE) #154 on its IPA 200 list of the country’s top accounting firms, up from #158 in 2013.  IPA noted that many on the IPA 200 list, including WNDE, had been engaged in recent mergers and acquisitions to grow in size, scope and capability of their organizations.

“Our goal as a firm is to be substantial enough to offer the resources, CPA talent and wide range of services that our clients need, while retaining the high-touch service, communication and partner involvement attributes of a smaller firm,” remarked Dave Doran, Managing Partner.   “Being included on the IPA 200 list indicates that we have made progress in our efforts, and we will continue to develop new ways to deliver value as we serve our clients.”

INSIDE Public Accounting is a publication owned by The Platt Group in Indianapolis, and assists accounting firms nationwide in growing their businesses.  Mike Platt, principal of The Platt Group, notes that competition between accounting firms has grown significantly in recent years, necessitating that successful firms constantly reassess what services they offer to best serve their clients.  He added, “Successful firms need to continually demonstrate to clients that they are offering valued services, and not merely a competitive price.”

He continued, “Accounting firms’ traditional services of tax and audit don’t have the highest value in the eyes of their clients.  Instead they are asking, ‘How can I grow my business?  How can I set myself apart?’”

Decades ago, a typical accounting firm’s marketing plan involved “answering the phone,” he said.  Today, with fierce competition, firms have consolidated and grown to attract new talent, offer additional services, and “develop a bigger footprint in the region and in the country.”

Inclusion on the IPA 200 list is an indication that WNDE is headed in the right direction professionally, he added, “and is developing the services it needs to be successful in the marketplace.”

wnde

White Nelson Diehl Evans LLP represents over 2,000 business and 2,500 individual clients.  The firm provides a full range of accounting, tax and consulting services, including services for governmental and non-profit agencies.  With 130 staff members, it is one of the largest accounting firms headquartered in Orange County.  Address: 2875 Michelle Drive, Suite 300, Irvine, CA 92606.  Phone: (714) 978-1300.  Website: www.wndecpa.com.

Marriott Elevates the Meeting Experience with New California Hotel

Thursday, July 31st, 2014

IRVINE, Calif. (July 31, 2014) – Marriott International, Inc. is pleased to announce the July 2014 grand opening of Courtyard Irvine Spectrum, a new property that offers a fusion of high technology with high style accommodations. Located at 7955 Irvine Center Drive, the eight-story hotel features modern arrangements for a stylish yet affordable stay, as well as comprehensive amenities to enhance guests’ experiences at corporate meetings and social functions.

 

The 210-room hotel offers sophisticated spaces for guests to gather, meet, relax and recharge. Featuring more than 8,800 square feet of indoor and outdoor pre-function and event space, Courtyard Irvine Spectrum is equipped to accommodate meetings and events for diverse occasions. Its unique venues include a 2,300-square-foot event lawn, an elegant 5,000-square-foot ballroom, and a 446-square-foot classroom-style boardroom. Guests additionally have access to a variety of meeting and event planning services, including a certified wedding planner, on-site visual and audio technicians and custom catering.

 

Courtyard Irvine Spectrum heightens hospitality with complimentary Wi-Fi and 40-inch smart TVs in every guestroom, including 14 suites. Accommodations also include large work desks with an ergonomic chair. A 1,620-square-foot fitness center boasts CrossFit stations and TRX equipment, and outdoor recreation is just steps away with a 75-foot lap pool and whirlpool. Cabanas and a spacious lawn with a putting green make indoor and outdoor relaxation equally enticing. Courtyard Irvine Spectrum also offers electric vehicle (EV) charging stations.

 

For convenient dining, The Bistro will serve breakfast and dinner, as well as offer local craft beers and dinner delivery service. Guests also have 24-hour access to the self-serve Market.

 

Situated within close proximity to several tourist destinations, guests at Courtyard Irvine Spectrum will enjoy convenient access to Interstate 5, Interstate 405 and State Route 133 and Disneyland, Knott’s Berry Farm, Orange County Zoo and Segerstrom Center for the Arts. A five-minute walk to Irvine Spectrum Center presents numerous dining and retail establishments, an improv comedy club and movie theater. Verizon Wireless Amphitheatre and Orange County Great Park are also easily accessible, and John Wayne Airport is just 8.5 miles from the hotel.

“We are delighted to expand Marriott’s presence in Southern California with the Courtyard Irvine Spectrum,” said Audun Poulsen, General Manager of the Courtyard Irvine Spectrum. “With a plethora of unique destinations drawing travelers to the Irvine area, as well as our stylish spaces, shining service and sensational setting, we look forward to providing guests with an exceptional experience.”

 

To celebrate its opening, Courtyard Irvine Spectrum has made a special offer available for groups that book during the weekend. Book a weekend group reservation for arrival during September through December 2014 and receive one complimentary suite upgrade, 5,000 bonus Marriott Rewards® points and one complimentary parking pass per room per night. Rates start at $139 per night. For more information about the Courtyard Irvine Spectrum or to book your stay, call 949-453-1033 or visit www.CourtyardIrvine.com.

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Courtyard by Marriott offers a refreshing environment that helps guests stay connected, productive and balanced. Intuitive services and design accommodate guests’ needs for choice and control. With more than 900 locations in 38 countries and territories, Courtyard hotels participate in the award-winning Marriott Rewards® frequent travel program that allows members to earn hotel points or airline miles for every dollar spent during each stay. For more information or reservations, contact the Courtyard Irvine Spectrum directly at 949-453-1033, call the Courtyard toll-free number at 800-321-2211, visit www.courtyard.com, become a fan at www.facebook.com/courtyard or follow Courtyard at www.twitter.com/courtyardhotels.

 

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Marriott International, Inc. (NASDAQ: MAR) is a leading lodging company based in Bethesda, Maryland, USA, with more than 3,800 properties in 72 countries and territories and reported revenues of nearly $12 billion in fiscal year 2012. The company operates and franchises hotels and licenses vacation ownership resorts under 18 brands. For more information or reservations, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com.

 

Irvine Chamber Announces August 2014 Free Live Webinars

Tuesday, July 22nd, 2014

 

Irvine, Ca. – July 22, 2014.  The Irvine Chamber of Commerce is pleased to announce the August 2014 Irvine Builds Businesses Live Webinar Series. Beginning on Thursday August 7, 2013 at 12:05 pm, your host Robert Coleman and guest presenter Joanna L. Krotz  will discuss, “Mr. and Ms. Talk: Bridging the Gender Communications Gap at Work”.  Joanna L. Krotz is a radio host, workshop leader and multimedia journalist and is the host of The Woman’s Playbook, the LIVE Web radio show for women entrepreneurs.

As you’ve likely experienced, women and men who work together often get tied up in communication knots. That’s because the sexes have distinctly different ways of communicating. Such miscues can lead to misunderstandings, missed opportunities and frustrating cross talk.  Joanna will be covering how the differences in male and female brains influence perception and abilities, in addition to cultural differences and how issues that involve power, advocacy and managing the troops throw up particular challenges.

Irvine Chamber offers business owners and managers FREE, interactive online webinars accessible by PC, laptop, tablet or mobile device. The weekly webinars cover a range of topics relevant to businesses including financing, entrepreneur and start-up tools and case studies, HR, public and private sector connections and resources, sales and marketing, social media engagement and operational issues designed to save money and make money. To join, go to http://www.irvinebuildsbusinesses.com.

“3D Printing- A Revolution for Small Businesses” presented by Taylor Landry, Director of Print Solutions at Matterhackers.com will be the guest presenter on August 14th at 12:05pm. 3D printing has been identified as one of the largest technology mega-trends for the 21st century by virtually every major news outlet in the world. President Barack Obama has said “3D printing has the potential to revolutionize the way we make almost everything”.  And yet, most small business owners are not very familiar with 3d printing technology or how to use it to benefit their businesses. Taylor will give you a 3D printing professional’s overview of the industry and cover how small businesses can use 3D printing to bring products to market faster and how to get started in 3D printing.

All of the Irvine Chamber Economic Development Webinars are free to the public and are recorded, encoded and uploaded to our archives for replay from our the Irvine Builds Businesses Website. When you join our webinar you can ask questions of the presenter and interact with others in the chat room.

On August 21, 2014 at 12:05 pm join our free live webinar titled “Robert Rich Living the Creative Life”  Many people give up their dreams of becoming professional musicians or artists, particularly in the arenas of fine art and musical styles that are not mainstream commodities. Robert Rich has created a rewarding and successful career as an ambient musician, a style that emphasizes atmospheric musical textures over traditional song structures. His award-winning music has been featured in films, documentaries, and in the numerous CDs that have been released featuring him as a solo artist or in collaborations with others.  How has Robert managed to sustain his unlikely career for three decades while maintaining his fundamental artistic vision and style? Find out when Irvine Builds Businesses Host Robert Coleman interviews him and discusses how to get started on the creative path and what challenges and compromises that artist’s face.

“Understand and Protect Your Intellectual Property Rights” will be the topic of the August 28, 2014 Irvine Chamber Economic Development Webinar.  This exciting topic is brought to you by the SBA. Small business owners and entrepreneurs often focus primarily on starting and growing their enterprises, neglecting one of their most powerful assets, their intellectual property rights. The patents, trademarks, and copyrights which your business is entitled to may define the primary competitive advantages your business offers over your competitors.  You can’t afford to lose these rights through neglect or carelessness!  Early evaluation of these IP rights is often required for successful protection.

Understanding your intellectual property (IP) rights is a critical first step in starting and maintaining your business.  Join an expert from the U.S. Patent & Trademark Office and learn the basics of protecting and enforcing patents, trade secrets, trademarks and copyrights and see if your business or idea should or can be protected.

All of the Irvine Chamber  webinars are free and easy to join. Ask questions and gain valuable information that will help your business grow and succeed. Log-in at http://www.irvinebuildsbusinesses.com.

Irvine Chamber Economic Development Team

(949) 660-9112

 

 

 

GDR Group Named One of Ingram Micro’s Fastest-Growing SMB Channel Partners in the U.S. for Third Consecutive Year

Monday, July 14th, 2014

World’s Largest Technology Distributor Recognizes The GDR Group’s Achievements and Success in Annual Ingram Micro SMB 500 List at Inaugural IMOne Event in New Orleans #IMOne2014

 

Irvine, CA, June 24, 2014 – GDR Group today announced it was named to the Ingram Micro 2014 SMB 500. The annual list recognizes the top 500 fastest-growing Ingram Micro U.S. channel partners serving the small and midsize business (SMB) market. Ranked at number 90, GDR expanded its business with Ingram Micro Inc. (NYSE: IM), the world’s largest technology distributor, by more than 76 percent in the past three years.

 

Channel partners named to this year’s SMB 500 list were identified at Ingram Micro’s inaugural 2014 IMOne event, held May 6-10 in New Orleans. As part of the more than 20,000 U.S. solution providers and MSPs who work with Ingram Micro’s U.S. SMB Business Unit, these top-performing companies achieved a three-year compound growth rate of more than 42 percent.

 

Ingram Micro’s annual SMB 500 list is developed in close collaboration with channel research services firm The 2112 Group, Ingram Micro’s Business Intelligence team and U.S. SMB Business Unit. Criteria for selection to the list includes size, overall technology category revenue growth and innovation across SMB engagements.

 

“Outsourcing can provide a flexible, scalable solution to supplement or replace an organization’s existing IT team with skilled, certified and experienced support staff at a fraction of the cost of a full time employee. It allows business organizations and their key department heads the efficiencies to focus on their core business or other initiatives” says Ellen Dorse, President and CEO, The GDR Group. “We’re pleased to be recognized by Ingram Micro for the third year as one its top-performing, SMB-focused IT service providers and take great pride in delivering exceptional customer service to our clients.”

 

“The Ingram Micro SMB 500 is representative of solution providers who are focused on business excellence and recognize the value in teaming with Ingram Micro to deliver a superior customer experience and grow their business faster,” says Jamie Ferullo, director of SMB sales, Ingram Micro U.S.  “We congratulate this year’s SMB 500 and applaud their success.”

 

Performance metrics, trends, best practices and other key findings from the Ingram Micro 2014 SMB 500 list will be produced by The 2112 Group and noted on the Ingram Micro SMB 500 site: www.im-smb.com/smb500. Additional information and research is available on 2112′s Channelnomics, a news and analysis website dedicated to channel business trends.

 

“The channel partners who earned a spot on the 2014 Ingram Micro SMB 500 are growing at rates that are three to four times the channel industry average and well above the channel average for SMB-focused resellers,” says Lawrence M. Walsh, CEO and chief analyst of The 2112 Group. “The SMB 500 shows how consistent execution and collaboration with a technology distributor with broad resources and support mechanisms, such as Ingram Micro, results in accelerated growth performance and business strength.”

A copy of the 2014 Ingram Micro SMB 500 list can be found atwww.im-smb.com/smb500.

More information about The GDR Group is available at www.gdrgroup.com.

About Ingram Micro Inc.

Ingram Micro is the world’s largest wholesale technology distributor and a global leader in IT supply-chain and mobile device lifecycle services. As a vital link in the technology value chain, Ingram Micro creates sales and profitability opportunities for vendors and resellers through unique marketing programs, outsourced logistics and mobile solutions, technical support, financial services and product aggregation and distribution. The company is the only global broad-based IT distributor, serving approximately 170 countries on six continents with the world’s most comprehensive portfolio of IT products and services. Visit IngramMicro.com.

About The GDR Group

The GDR Group (GDR) was founded in 1997 and provides leading edge IT services to businesses of all sizes. Employing over 200 staff, GDR combines technical expertise, teamwork and a focus on “solutions based consulting” designed to optimize a client’s technology investment and maximize the productivity of their people and business.  More information about The GDR Group is available at www.gdrgroup.com.

 

 

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Press Contacts:

 

Lisa Salinger

Director of Business Development (The GDR Group)

949-453-8818 x 7972

lsalinger@gdrgroup.com

 

Marie Rourke

WhiteFox Marketing (for Ingram Micro)

(714) 292-2199

marie@whitefoxpr.com

Spark a Passion for Science: Glenn Roquemore

Tuesday, June 24th, 2014

ORANGE COUNTY REGISTER

Published: June 13, 2014 Updated: 3:29 p.m.

Editor’s note: Opinion’s Spark series includes Spark of Innovation, spotlighting local engineers and scientists, to encourage Orange County students to see career possibilities for themselves in science, technology, medicine and engineering, and Spark a Passion for Science, highlighting teachers, administrators, parents, students and organizations focused on improving STEM education in Orange County schools. Bill Blanning and Laurie Smith of Science@OC coordinate the Spark series.

 
• How long have you been involved in STEM and/or science education, and in what capacity? I first became involved in STEM at a professional level with a geology teaching assistant position at Cal State Fresno.
• How are you currently emphasizing science, technology, engineering and math education? Encouraging the development of a pre-engineering program and promoting Irvine Valley College’s great programs for women in science and engineering. I am working on a partnership between IVC and UC Irvine’s Engineering Department.
Through my work on the Irvine Chamber, we are cultivating a STEM workforce that is trained to do the jobs that are in demand. The Economic & Workforce Development task force is developing a new model for how businesses and education invest in workforce development and raise awareness of the growing number of STEM jobs available in Orange County. Together, with my co-chair, Cynthia Lenehan of Edwards Lifesciences, we are encouraging more and more students to enter into this field.
• What do you see as the biggest single challenge in promoting and enhancing STEM education? What solution(s) would you recommend? For many students, math and science seems daunting. One solution we are working toward is exposing students to more experiential learning opportunities, for example, through internships on campus. When students are exposed to learning first hand, they begin to build their passion for science.
• What would be the most successful outcome of your work? What impact would it have? My goal is to increase the number of scientists and engineering students who can take advantage of the growing number of new STEM jobs emerging in Orange County. Businesses will then benefit from a larger talent pool.
• Who or what “sparked your passion for science”? When did you make your career decision? Growing up in the Mojave Desert, I met a number of scientists who sparked my passion for the field. Dr. Pierre St. Amand, a geophysicist with a deep interest in earthquakes, was an inspiring mentor. He would arrange interactive projects such as showing students evidence of fault lines, by taking us up in a plane to provide us the aerial perspective. Experiences such as this, along with finding fellow peers with a common interest in STEM, helped create a lifelong passion for science.
• What part of your job gives you the most satisfaction? As president of IVC, there is rarely a day or an hour that is the same as the last. Leading and helping influence learning provides me with great satisfaction. In addition, I enjoy working with the administration to make sure the students are successful in meeting their career and educational goals.
• Where did you get your undergraduate and advanced degrees, and what was your major and advanced field of study? I earned a bachelor’s and master’s degree in geological and earth sciences/geosciences from Cal State Fresno. I also earned a Ph.D. from University of Nevada-Reno in geology and geophysics.
• What is the best advice you received that has helped further your career? Don’t let anyone tell you no.
• What would you tell students – especially girls, who are underrepresented in science and engineering careers – who think that math and science are “too hard” and may believe that STEM careers are beyond their reach? There is plenty of room for men and women alike in the sciences. What we do in the field of science can only be improved by balancing the representation. At IVC, we emphasize the point that a STEM career can be within anyone’s reach and offer more than 60 associate degree majors and over 50 career and technical certificates.

Irvine Builds Businesses Announces July 2014 Webinar Series

Tuesday, May 20th, 2014

Irvine, Ca. – June 20, 2014.  The Irvine Chamber is proud to offer business owners and managers FREE, interactive online webinars accessible by PC, laptop, tablet or mobile device. The weekly webinars cover a range of topics relevant to businesses including financing, entrepreneur and start-up tools and case studies, HR, public and private sector connections and resources, sales and marketing, social media engagement and operational issues designed to save money and make money.

On Thursday July 10th at 12:05pm, “WordPress Websites – From Boxy To Brilliant!” will be presented by graphic artist and WordPress designer Carla Freeman.  WordPress has become the standard platform for developing inexpensive websites quickly. Because of this, WordPress dominates the marketplace for small business websites. Still, WordPress has its limitations, some of which include the cookie-cutter, boxy, and (let’s be honest) BORING look to many websites developed using WordPress.

Carla will show you how to move away from the WordPress blahs.

In the Irvine Builds Businesses Webinar Programs attendees can ask questions of the presenter. The Irvine Builds Business Webinar Program is a free webinar program produced by the Irvine Chamber of Commerce and hosted by Robert Coleman of the Pacific Venture Club. To access the Irvine Builds Businesses Webinar Program go to http://www.irvinebuildsbusinesses.com/.

At 12:05pm on July 17, 2014 Dia North, an expert videographer and educator will show you how to use lighting to completely alter the mood and appearance of a video and present subjects in the most flattering context possible in Looking Good and Creating the Right Image on Camera” Don’t get wrapped up in the frustrations of presenting yourself well on camera, get some tips from a pro! Improperly produced video can make people look older, tired, unhealthy, or even scary! Products or testimonials may present poorly, or create the opposite effect in the viewing audience than what you intended.

On July 24 at 12:05pm, join host Robert Coleman of the Pacific Venture Club and

Amy Siadak, President of House of Marketing Research in Pasadena, for a live webinar on “When and How to Conduct Successful Focus Groups”. Do you ever wish you knew more about what your customers think regarding your products or those of others? Have you ever had to guess about whether a new product or service would succeed in the marketplace? If so, were you right?

Guesswork can be acceptable in some circumstances but often backfires when planning your sales and marketing activities. That’s why virtually every large organization conducts marketing research to reduce the chances for making big mistakes with regards to their customers or the public. As a small business owner, there are now useful tools you can use to help gather customer information on a budget. You can take advantage of online survey resources, conduct your own small focus groups, and take public polls, all on a manageable budget.

Amy has conducted countless focus groups, surveys, and other forms of research for major firms such as Disney, Sempra Energy/The Gas Co., and Nestle. Amy will help you discover what information you can expect to gather from focus groups and how to motivate people to participate in your study.

On July 31 at 12:05pm the Irvine Builds Businesses Webinar Program will present “Protecting Your Business Accounts and Assets from Cybercriminals”.  Small businesses are easy prey for cybercriminals; don’t let them steal your hard-won work and efforts. Aside from your own banking, tax, credit card, identity, and other information, did you know that you are also legally responsible to protect your customer’s information? Do your computers contain proposals, databases, records, or other information about others that might put them at risk in addition to yourself?

Learn how to protect your business from these risks, gain cyber-security tips, and know what to do if you’re a victim.  You’ll also walk away with resources and solid tips to utilize and secure your business and personal lives from thieves. This presentation will contain information on maintaining a secure identity across multiple platforms and to balance the risks/rewards of local storage versus using the Cloud.

To access the Irvine Builds Businesses Webinar Program go to http://www.irvinebuildsbusinesses.com/.

Irvine Chamber Announces Selection of First ‘Green Certified” Businesses

Friday, May 16th, 2014

IRVINE, Calif.— May 12, 2014 — The Irvine Chamber of Commerce, one of the most influential Chambers in Orange County, representing more than 800 businesses in the area, has announced that eleven businesses have earned accreditation through the Irvine Green Business Certification Program (Green Irvine). Launched through the Chamber’s Economic Vitality Council and its respective Business Retention & Expansion Committee, the no-cost program is designed help businesses take easy, affordable first steps to improve their bottom line by reducing energy and waste usage and creating a more resource-efficient workplace.

Green Cert Ad for ICC webste 300 x 250
Chamber Offers Resources to Go Green and Save Green
The Irvine Green Business Certification Program provides access to resources for local businesses looking to improve their bottom line by reducing energy usage and waste. The website, greenirvine.org, offers access to resources that include: easy, affordable steps to “green” a business and save money; tips and tools for educating employees; information about tax credits, grants, rebates and incentives; references for environmentally preferable purchasing (EPP); best practices for green building structures and operations; and legislative information. Businesses that earn the Irvine Chamber Green Certification receive a certificate and a decal for their company door or window as well as recognition on the greenirvine.org website and at Chamber events.