--Pete Nelson : Emotional Relevance: How to Drive Pre-Educated & Pre-Sold Customers to Your Door -
If youre spending more time chasing customers for business instead of them chasing you, chances are your message isnt emotionally relevant to the desired outcomes of your target audience. During Petes eye opening and engaging discussing he will reveal how to: *Establish emotional relevance between your solution and your target audiences primary buying preferences. *Close the GAP between what youre saying to customers and what your marketing and sales materials are saying. *Generate high-quality leads consistently by pre-educating and pre-selling your target audience before, during and after you speak with them.

--Stephen Campbell: Mr. Campbell is a certified expert in the scientific assessment of human interaction. He uses a proven behavioral science model to teach recognition of specific behavioral characteristics and appropriate methods of interaction during the sales cycle. Using this model, sales professionals can identify the keys to each persons buying motivations and employ the best sales strategy to close deals. Bellwether Associates trains sales professionals and offers a Sales Professional Certification program for full completion of training.

--Don Spini: Dons topic is "I did everything right in my sales presentation and they still say 'NO'!" We'll explore the reasons why we get objections to our solutions, ideas and self. They'll be surprised as to why. Further, we demonstrate this point and prove it on-the-spot with all participants.